25 September 2014
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Relationship – with whatever the term gets paired, it evokes feeling of love and emotion. And sway away the readers into a different world, which is beyond the human sense recognition. Accountability, reliability and transparency are the key attributes that sustain a relationship. Interestingly, 21st century entrepreneurs have learnt the methodology to use the essence of relationship effectively to achieve everlasting success. And, today, it has transformed into a revered discipline – customer relationship management (CRM). Fortunately the Information Technology has also joined hands with it, and we have witnessed the software or services versions of it as well. They have made it a more effective tool in serving customers with the unified efforts of different departments or processes of a business.

But before developing and implementing CRM, one needs to answer the question: What is a CRM strategy? Well, basically it’s a blueprint that reads what efforts an enterprise is going to have to achieve its missions and visions being into the periphery of values. And how its competencies can be utilized to create value propositions for customers. Needless to say, that CRM strategies differ by industry type, and market segment to which a business serve. Hence, feasibility, CRM package evaluation and implementation are the areas of concern for CRM software developer or service provider. Generally all noted vendors offer respective support services to their clients to let them successfully adopt the CRM concept, which is instrumental in having sound customer-relationship.

Techvedic, a globally acknowledged Internet and Communication Technology (ICT)-based company, is offering CRM solutions to small and medium businesses, enterprises and startups using the trusted platform of Microsoft Dynamics. Techvedic has served clients across different industry areas with their processes related to marketing, sales, e-commerce, and customer support and service. Depending upon the needs of an organization, it integrates CRM with effective and intuitive tools with which workforce or people are familiar with. Because, ultimately they have to drive sales and business. Techvedic CRM is equipped with full multichannel service capabilities to let customers connect easily with their service desks. Hence, a business can meet customers’ expectations in a better way.

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My name is Anurag Sharma.
I am Founder of