4 March 2014
Internet Security
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With the sole aim to respect privacy, safeguard data and enabling trust, Data Privacy Day is celebrated on January 28 of every year since the Convention 108 (the first legal international treaty dealing with data protection and privacy) was signed. Data Privacy Day began in Canada and United States in January’08 as an extension of Data Protection Day celebration held in Europe.

In today’s online world, data flow freely from one computer to multiple systems (and vice-versa) for connecting distant people sitting at the farthest places. Everyone from a home user to a multinational company, requires being vigilant about preventing their personal or corporate data against any unauthorized access. Data Privacy Day is an important effort for empowering and educating people to control their digital footprint and encourage data privacy. Although most of the people do not register it as an important day, but considering the today’s frequent data security breaching incidents, it has become more important than ever.

Why It Matters?
The alarming statistics revealed by the Online Trust Alliance in 2013 showed maximum data breaches exposing more than 740 million personal records. After these unfortunate blunders, the next annoying thing was to know that 89% of these data breaches could have been protected. It clearly highlighted unawareness on the data privacy among the consumers as well as the companies to whom we entrust our confidential data. What worse than this can happen!

Thus, it is important to set an awakening alarm for the responsible Internet users to do something about protecting their data and develop practical approach for safeguarding data in years to come.

How Can You Protect the Data?
Keeping eyes to protect your online data is not that simple as it sounds. Most often, the websites can updates privacy policies and add new features that could be difficult to understand. Below are few easy ways to keep control over your online data:

1. Download AVG PrivacyFix
It is a free tool that can be used for putting complete control over the online data. Using just one dashboard, it is possible to control privacy settings across LinkedIn, Google, YouTube and Facebook.

2. Checking App Permissions
Most of the online users do not completely understand how much data is actually required by the specific apps when they need access. At times, the apps might want to share your location, contacts, social team or photos. So, make sure you install such apps only when you carefully study about them and have enough know-how.

3. Using Strong Passwords
No surprise, 76% of data breaches that took place in 2013 were the results of stolen account credentials. Thus, setting strong passwords for your online applications could be a smart yet easiest move to protect your personal data.

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My name is Anurag Sharma.
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